Search Engine Optimization (SEO) is the most important tool a blogger
can use to generate visits to your site – and revenue to your bottom
line. The best thing about optimizing your SEO is that it can come at no
cost. If you’re trying to increase your traffic and revenue, it’s
imperative to build a strategy to keep your blog showing up in search
engine results.
Effective SEO increases your chances of being found by potential
customers and gives you the opportunity to compete with popular, more
established bloggers who may even be vying for leads through big ad
budgets. And planning is the first important step in getting off to a
good start with SEO.
Here are six steps for smart planning that will increase traffic to your blog through SEO:
1. Relevant Keywords
Choosing your keywords is important, as they must relate closely to
the topic of your blog. Exact keywords and those that are ideal can be
great, but keep in mind that they may suffer in their ranking due to
high competition. Popular but unique keywords and phrases are what you
should be trying to utilize. They can be handy as there is less
competition using them. The more of these unique terms you generate, the
more traffic you will have visiting your site.
2. Refresh and Optimize
Focusing on keeping your content fresh and relevant and continuing to
optimize your site is a great technique, but make for certain that you
can do this directly yourself. This way you can refresh content and
refocus it around your keywords to target a variety of visitors. It is
also a good idea to incorporate your main keywords for your blog as the
title of your homepage and any other tags on your site.
3. Building Links
Instead of falling into the trap of paying for links on various other
websites and risk being blacklisted by Google, you should instead
simply ask if other sites similar to yours will feature your posts. The
most important way to generate good volume of traffic and a healthy
number of inbound links is to write great content. Great content will
increase the ranking of your blog pages, because people will want to
link to you sites with useful content. You’ll discover that you won’t
even have to ask for the privilege.
4. Get Local
If you cover local topics, register your blog on sites such as Yahoo
Local and Google Places. You’ll be able to list your site on their
directory services for no monetary outlay whatsoever, and these listings
will help people in your area find your site more easily. Utilizing
your local market is essential to keep those in your area able to find
you first and fast.
5. Utilize Social Media
If you’re not already using social media sites to market your blog,
you need to get on board right away. There aren’t many better ways to
increase SEO than to use social media to your advantage. You can talk
directly with your readers via sites like Facebook and Twitter, and
what’s more important is that it can be an enjoyable experience. A good
social media strategy is essential – if it’s executed properly. So get
active!
6. Search Engine Results Pages
Search engine results pages (SERPs) are the best way to evaluate how
your SEO strategy is proceeding in the right direction. These results
will measure your ranking, traffic and leads. You can uncover which
keywords are bringing customers to your site and which are not. You can
also discover if a particular keyword is bringing a high volume of
visitors but not converting them to customers. The wealth of information
to be extracted from these SERPs will help establish your overall
future business strategy.
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