Check-in enthusiasts can embrace creative eating (read: eat something
other than lunchtime burritos) thanks to a new integration of
SinglePlatform to the Foursquare mobile app and Foursquare Explore, the location service’s desktop app.
SinglePlatform is a start-up that helps local businesses market
themselves online, and it has more than 250,000 menus in its database.
Thanks to that database, Foursquare desktop users will now have access
to over 13 million individual food items in major U.S. cities. The
official Foursquare blog tells us there’s more to come.
Menus aren’t available yet on the Foursquare mobile app, but users can access them by going to foursquare.com and m.foursquare.com on their mobile browsers.
The menus option will be a feature that will holds Foursquare above locale-based review sites including Yelp, Urbanspoon and Google-acquired
Zagat, at least for now. Currently, none of these websites have a menu
option. Other online menu directory resources include Menupages — which
was acquired by Seamless — has over 35,000 menus. Seamless competitor GrubHub also recently acquired Dotmenu, which carries over 250,000 menus.
For now, Foursquare users may click through to the menus section of
the right-hand side of venue pages. There’s also a price-filtering
action available.
Tell us what you think about this new Foursquare integration of
menus? How will mobile access to menus help you in your day to day?
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