Google is offering users in India free Wi-Fi in an effort to increase
usage of Google’s social network Google+ as well as YouTube. The
service provided by O-Zone Networks
will run for an initial three months and will allow unlimited usage of
Google+ and 10 minutes of free access to YouTube per week, but any other
websites can only be accessed by paying for minutes. O-Zone is in talks
with Google to make it a long-term contract. O-Zone Networks CEO
Sanjeev Sarin stated about the unique marketing partnership:
This is a first-of-its-kind promotional tie-up. This association between Google India and O-Zone Networks reinforces the fact that people are now realizing the power of Wi-Fi.
With less than 10% internet penetration in India, O-Zone remains a
niche provider as the mobile network is predicted to be the key enabler
of web access in the country. Google has had great success through
mobile platforms in India where it claims that 40% of its searches and
67% of its e-commerce comes from users on these devices. This new
marketing initiative further encourages mobile internet usage and
enhances consumer experiences with Google+ and YouTube users on portable
devices while away from work and home.
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